Crack is Whack, so eat Smack! haha I wish that was my main ad campaign for Honey Smacks. After much research, I realize this IS a kid's cereal. I couldn't advertise this as an energy cereal or even harder a health cereal. This cereal is already advertise to children with Dig'em the frog, what about parents or those young at heart? Used photograph from photolibrary.com, have to give credit where credit is due =P
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